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Balaji

Shekar.

PRODUCT DESIGNER

ABOUT ME

In my recent professional journey, I served as the Principal Consultant (UX Design) at StatusNeo, amassing over 12 years of experience in both B2B and B2C contexts. As a seasoned UX/UI designer, my career has been defined by a relentless pursuit of excellence in exceptional problem solving skills and crafting user-centric products that deliver tangible value. Expertise in tools like Figma, Adobe Creative Cloud, Miro, Sketch, No-Code tools like Framer, Invision, Webflow, and generative AI tools such as ChatGPT, DALL-E, and Midjourney has enabled me to meticulously develop wireframes, prototypes, and visuals that seamlessly integrate aesthetics with functionality. By leading diverse teams, I provided oversight for Product Design, Product Management, Graphic Design, and Brand Building, ensuring flawless execution and fostering a collaborative culture. My ability to translate user needs into compelling designs, combined with my expertise in stakeholder interactions and team management, has consistently driven successful project outcomes.

Beyond my consulting role, I am a certified multimedia designer, UX/UI Designer, a published Co-author of a Madhubani-themed coloring book, and a creative contributor to the movie industry. My passion for innovation and staying updated with design trends has fueled my drive to deliver exceptional user experiences. I am dedicated to leveraging user feedback, industry best practices, and Generative AI tools for UX Research and UI Design, such as ChatGPT for Content Generation, DALL-E and Midjourney for Visual Ideation, and RunwayML for Rapid Prototyping. My extensive expertise includes Information Architecture, Wireframing, Prototyping, Visual Design, Interaction Design, Usability Testing, Accessibility, User-Centered Design, Collaboration, User Testing and Feedback Analysis, Responsive Design, Design Thinking, UI Animation, and User Empathy. Each project I undertake reflects my commitment to high-quality, user-centered design solutions, establishing me as a confident and successful leader in the field of UX design.

PROFESSIONAL

MY KNOWLEDGE LEVEL IN SOFTWARE
DESIGNING
UX / UI
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PHOTOSHOP

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ILLUSTRATOR

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SKETCH

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ADOBE XD

INDESIGN

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AFTER EFFECTS

FIGMA
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ZEPLIN
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PREMIERE PRO

INVISION STUDIO

PROFESSIONAL 

WHAT I DO

"

I'm a firm believer of function over form. I strive at creating user friendly applications that push the boundaries of technology, create well thought out interfaces and delightful user experiences. Being passionate about the tech industry I also try and stay up to date with the latest advances in the world of technology.

 

I naturally gravitate toward careers that allow me to exhibit my creativity, such as designing products and directing design teams by guiding and mentoring them brings me joy and makes me naturally drawn to the fast-paced workplace.

"

EXPERIENCEO
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Experience

I am certified in Multimedia Programme and come with an experience of 12+ years in design. I have been in the field of design growing and evolving from a Technical Illustrator – Graphic Designer – UX/UI Designer. I am very passionate about creating meaningful product Designs and have worked with various clients in the past on both B2B and B2C platforms. I follow the human-centred approach, use research and science to evaluate designs, and love creating intuitive, friendly products.

I have been fortunate to work on interesting applications and enterprise-scale projects that are heavily

data-driven during my experience and mentoring brings me joy in the professional circle.

Sep 2023 - Jan 2024

STATUS NEO 
Principal Consultant (Product Design)

Promoted products through UX/UI solutions, managing design projects for clients in the US and UK. Ensured successful delivery of comprehensive products with exceptional user experience.

Nov 2020 - Aug 2023

EXCELLI (SANRIDGE Ltd)
Design lead (Graphic & Product design)

Primarily into UX/UI, formulate strategies and rules for managing numerous design teams, product management, and constructing a brand and its ecosystem for diverse products.

FREELANCE DESIGNER

Oct 2019 - Present

Graphic & UXUI Designs

An Independent contractor, providing the service of Graphic Design & UX/UI Designs.

Mar 2019 - Aug 2019

REDEEM SYSTEMS
Graphic & UX/UI Lead

In my role, I excelled in developing brand strategies, design guidelines, and UX/UI solutions. I led design teams, ensuring efficient completion of projects and delivering captivating marketing materials that aligned with our brand vision.

Mar 2017 - Oct 2018

DARIYAL GAMES
Design Lead UX/UI

I was responsible for forming a design team for Dariyal Games. Recruit, train, lead and manage the design team in Dariyal Games. Constantly monitoring sketched concept art and pushed a lot of pixels arts for mobile games. Creating Wireframes, UI flows and visual designs for their games.

Apr 2016 - May 2017

EDEN's STUDIO / ARTLOFT
Founder - Designer (Artloft)

An accomplished group of experts in design has formed an independent agency, offering services in graphic and product design, augmented reality, and virtual reality. We delivered innovative solutions that elevate brands to new heights.

Jan 2015 - Feb 2017

PUBLICITY PORT
Sr. Graphic & UX/UI Designer

I was in charge of establishing Publicity Port's brand and design standards. My primary responsibilities were to design corporate decks and posters for contracted work. Designing UX/UI and visual design creation for mobile and web applications.

Apr 2014 - Jan 2015

VINFORMAX SYSTEMS
Graphic & UI Designer

I was designated to design and promote their in-house products by creating marketing materials, Corporate decks and emailers. I did brand guidelines to set a mark amongst their international audience. Have created UI designs for Kiosk machines, Mobile and web applications.

Feb 2010 - Mar 2011

GGS INFORMATION SERVICES
Technical Illustrator

I Designed simple isometric, orthographic, axonometric, and perspective illustrations, wiring diagrams, and schematics for technical data products. Integrates basic text and graphics for the vehicle body, Engine parts, and others.

CONTACT
CONTACT

To hire me full time or to avail my services you can drop a message here or, 

Reach me at

balajishekar87@gmail.com

Tel: +91-956-609-0676

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