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From Paintbrush to Pixels: My Evolution in Design

Writer: Balaji ShekarBalaji Shekar

Updated: Mar 13, 2024



Introduction:


In the tapestry of my life, two threads have woven a narrative rich with passion, creativity, and an insatiable curiosity for the world of design. Since the days of my childhood, I harbored an unyielding fascination for two realms – the majesty of aircraft soaring the skies and the boundless realm of creativity. While the former eluded me, the latter became a steadfast companion, propelling me into the captivating world of design. Born in the early '90s, my journey unfolded against the backdrop of music, gaming, and the limitless canvas of my imagination.


As a child, I delved into art and crafts, participating in numerous competitions that tested and celebrated my burgeoning creativity. It was the era of experimentation, where paintbrushes danced across canvases, giving form to the abstract visions within my mind. In those early strokes, the seeds of design were planted, and I marveled at the ability to conceptualize a painting solely from the realm of imagination. Little did I know that these humble beginnings would be the foundation for a career that traversed the realms of technical illustration, graphic design, and ultimately, the intricate world of UX/UI design.



 

The Early Strokes:


The journey officially commenced at GGS INFORMATION SERVICES, where I assumed the role of a "Technical Illustrator." Armed with the virtual paintbrushes of Adobe Illustrator and Coral Draw, I ventured into the realm of isometric wonders, wiring diagrams, and schematics for technical data products. It was here that my design odyssey truly took flight, integrating basic text and graphics into cohesive illustrations that communicated complex technical information with clarity.


In this phase, I discovered the delicate balance between form and function, a principle that continues to guide my design philosophy today. The technical illustration stint provided the first strokes on my canvas, laying the groundwork for a more expansive exploration of the design landscape. Little did I know that these seemingly technical drawings were, in fact, stepping stones towards a more comprehensive and immersive design journey. The tools of the trade became extensions of my creativity, shaping my perception of design as both an art and a science. As the pages turned in my professional narrative, the next chapter beckoned with a new job, new challenges, and an unquenchable thirst for creative exploration.



 

Vinformax: A Graphic & UI Design Odyssey:



Transitioning to Vinformax marked a significant turning point in my design expedition. Initially designated as a "Graphic & UI Designer," I found myself immersed in a world of dynamic products and international audiences. Little did I realize that this stint would serve as the gateway to a broader understanding of UX/UI design. Even before joining Vinformax, I embarked on a certification program in multimedia design, setting the stage for a deeper dive into graphic design.


As I navigated through the intricacies of creating marketing materials, and corporate decks, and delved into UI design for products like VinTracks, Cloudition, VinCare, Touch Television, and kiosk mission applications, a newfound awareness blossomed. UI design, a term previously cloaked in mystery, became a focal point, leading me down the rabbit hole of UX/UI principles. It was a revelation that shattered preconceived notions, unveiling the distinct worlds of user experience and user interface. This realization fueled my motivation to delve deeper, sparking a journey of self-discovery and skill enhancement.


In the fertile ground of Vinformax, my graphic design prowess seamlessly blended with emerging UX/UI insights, creating a potent concoction that fueled my creative fervor. Adobe Creative Suite and Coral Draw continued to be my trusted companions, evolving from mere tools to indispensable collaborators in the ever-expanding realm of design.


 

Publicity Port and EDEN's STUDIO/ARTLOFT:



The next chapter unfolded at Publicity Port, where I took on the role of "Sr. Graphic & UX/UI Designer." My responsibilities included shaping Publicity Port's brand identity and crafting UX/UI solutions for mobile and web applications. This period marked a phase of honing my skills in establishing design standards and delving into the intricacies of visual storytelling.


Emboldened by the entrepreneurial spirit, I ventured into the creation of EDEN's STUDIO/ARTLOFT, an independent agency offering services in graphic and product design, augmented reality, and virtual reality. This collaborative endeavor with fellow design enthusiasts exposed me to the nuances of running a design agency, emphasizing the importance of commitment and understanding the delicate balance between creativity and business acumen.


While this venture was relatively short-lived, the lessons learned about the delicate balance between artistic expression and pragmatic business decisions laid the foundation for future endeavors. The entrepreneurial spirit burned brightly, promising a resurgence in the future, armed with newfound insights and a steadfast determination to bridge the gap between creativity and commerce.


 

Dariyal Games: Pixelating the Gaming World:


My journey took a thrilling detour into the vibrant world of gaming when I joined Dariyal Games as the "Design Lead UX/UI." This role presented an opportunity to not only design captivating user interfaces but also to form and lead a design team. As a leader, I delved into the realm of mobile game design, constantly monitoring sketched concept art and contributing to the pixelated wonders that brought virtual worlds to life.


Creating wireframes, UI flows, and visual designs for Dariyal Games' mobile games became a daily adventure, blending creativity with the unique challenges posed by the gaming industry. The experience of mentoring a team and being part of a startup atmosphere instilled a new level of confidence and adaptability, essential qualities in a rapidly evolving gaming landscape.


As I pushed pixels for interactive experiences and navigated the intricacies of gaming design, I discovered the unique marriage between aesthetics and functionality in this dynamic realm. Ultimately, the startup spirit fueled my passion for innovation, laying the groundwork for the next chapter in my design chronicle.



 

Redeem Systems: Guiding Design Teams:


In the role of "Graphic & UX/UI Lead" at Redeem Systems, I found myself steering the ship towards crafting brand strategies, design guidelines, and UX/UI solutions. Leading design teams, I ensured the efficient completion of projects and the delivery of marketing materials that resonated with the brand vision. Unfortunately, external circumstances led to the company's closure, bringing an end to an era of impactful design endeavors.



The closure of Redeem Systems became a crossroads, prompting reflection on the winding path that brought me to that moment. However, every closed door serves as a gateway to new opportunities, and my journey continued with an unwavering resolve to contribute to the ever-evolving design landscape.


 

Sanridge (Excelli): Designing Beyond Boundaries:



At Sanridge, later known as Excelli, I embraced the role of "Design Lead (Graphic & Product Design)," primarily focused on UX/UI. This phase marked a strategic shift as I formulated strategies and rules for managing diverse design teams, product management, and constructing brands and ecosystems for a variety of products. The company provided a fertile ground for creativity, allowing me to design nine end-to-end applications.


Collaborating with cross-functional teams, handling stakeholders, and mentoring interns brought me immense joy. Sanridge became a playground for unleashing my leadership skills, fostering an environment of innovation and collaboration. This period instilled in me a deep sense of confidence and a commitment to delivering design solutions that transcend boundaries.


The lessons learned at Sanridge became instrumental in shaping my leadership style and further fueled my passion for delivering user-centric design solutions.


 

StatusNeo: A Principal Consultant's Tale:



In my current role as a "Principal Consultant (Product Design)" at StatusNeo, I find myself at the helm of promoting products through innovative UX/UI solutions. Managing design projects for clients in the US and UK, I ensure the successful delivery of comprehensive products with an exceptional user experience.


The fast-paced environment at StatusNeo has sharpened my skills in handling supreme leaders and cross-functional teams. This experience has provided me with a unique vantage point, allowing me to contribute to the larger narrative of product design. In a short span of time, I have completed end-to-end products, solidifying my confidence in navigating complex design challenges and steering projects towards success.


As my design journey unfolds, the chapters written at StatusNeo serve as a testament to the growth, adaptability, and unyielding passion that continue to propel me forward. Each twist and turn in this journey has been a brushstroke, contributing to the vibrant canvas of my professional life.


 

Conclusion:


In tracing the vibrant strokes of my professional journey, from the early days of technical illustration to the nuanced realm of UX/UI design, one overarching theme emerges – the perpetual quest for creative evolution. From the intricate wiring diagrams at GGS INFORMATION SERVICES to the dynamic landscapes of Vinformax, and the thrilling pixelated adventures at Dariyal Games, each chapter has sculpted the designer I am today.


The entrepreneurial escapades at Publicity Port and EDEN's STUDIO/ARTLOFT, although brief, were crucibles of invaluable lessons in melding artistic vision with pragmatic business acumen. The gaming escapade at Dariyal Games etched a new layer of adaptability, while the strategic foray at Sanridge (Excelli) solidified my leadership identity. The crescendo of my design symphony resonates at StatusNeo, where the challenges of managing cross-functional teams and delivering end-to-end products have become my daily playground.


As I reflect upon the past, the closed doors of Redeem Systems and the dissolution of EDEN's STUDIO/ARTLOFT are not endpoints but mere punctuation marks in a narrative still unfolding. The journey, peppered with challenges, triumphs, and a healthy dose of humor, has been an intricate dance of creativity and adaptability. With each role, I've embraced new tools, honed diverse skills, and imbibed the essence of user-centric design.


The canvas of my professional life is far from complete. It awaits new brushstrokes, untold adventures, and the unpredictable thrill of navigating uncharted design territories. My commitment to delivering high-quality, user-centered design solutions remains unwavering, fueled by an insatiable curiosity and an unyielding passion for the ever-evolving world of design.


In closing, this narrative is not just a chronicle of jobs and roles; it's a testament to the enduring spirit of a designer who continues to find joy in the artistry of pixels, the science of user experiences, and the perpetual pursuit of creative excellence. The journey continues, and the next stroke is just waiting to be painted on the canvas of possibilities.



 
 
 

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